Welcome to Blossom

I hope you flourish. Software is hard work.

Welcome to Blossom

I hope you flourish. Software is hard work. I wanted to write a collection of ideas and thoughts on how to stay soft, humane and resilient through the challenges software leaders face.

Some know that my twitter bio has included "putting the soft back in software," for a while now, and it was my primary inspiration for starting this blog.

At Blossom, you'll find a closer look at how to have hard conversations, leading a team, establishing hiring practices and growing your influence. We'll look at things like "what is content design," and "how do I fix the bias in my hiring process," as well as a range of other things.

Weekly articles are free, and if you become a free member, you'll never miss a great beat on the soft side of the hard work in tech.

Paid content will eventually include tools for things like hiring including how I build interview processes and practices and more.


Software is hard work, this is a guide to staying soft, humane, and resilient through the challenges software leaders face.

Subscribe to keep up with how to handle the soft side of hard work.