About Blossom

Software is hard work, this is a guide to staying soft, humane, and resilient through the challenges software leaders face.

Here you'll find a closer look at how to have hard conversations, leading a team, establishing hiring practices and growing your influence. We'll dig deep into common problems and get to the root of issues in team management.

Weekly articles are free, and you'll never miss a great beat on the software side of the hard work in tech.

About the author

My name is Saielle DaSilva. I lead product teams on the journey of customer discovery, problem/market fit, and establishing product management and design practices. I'm passionate about systems thinking and give lots of talks about finding unintended consequences.

Previously, I’ve worked at Amazon (freelance), AT&T, and Pivotal Labs, where I focused on product practices and culture, research, strategy, and building and scaling product teams.

If you're trying to follow me other places and see what I'm up to here are a few places I can be found online.

If you are interested in finding out more about how we might work together, you should check out my contact page.

Recent projects:

My side projects are all about connecting the dots between inclusion, diversity, design and great results in product teams. I've given talks on design, diversity and inclusion at a few events and been published on others.